How To Maximize Book Expo America
Each year we get a lot of questions about Book Expo (BEA). Authors and publishers are wondering if they should go, how they will benefit from it and most importantly, how best to maximize BEA. This year I decided to ask AME\’s Publishing Consultant, Jerry D. Simmons for his take on BEA. Having spent countless hours at this event, I thought he would be a perfect candidate to share some valuable insight on this big publishing event!
1) For those who are reading this who don\’t know what BEA is, can you explain what it is?
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