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Many service professionals will tell you that the words ‘ethical’ and ‘marketing’ don’t belong in the same sentence. While you’d be opening another can of worms by asking for a precise definition of ‘ethics’, let’s just say for the moment that often marketing leaves us feeling a little dirty, or sleazy if you prefer. One marketing guru summed it up by saying that marketing and sales are the world’s second-oldest profession - and often are indistinguishable from the first! Is that how you feele If so, you have a problem (and you didn’t need me to tell you that!) That’s because without marketing you’re on the fast-track to retiring from a dull middle-management job at a faceless, heartless corporation. Not much in the way of choice, I hear you say!

I love my dad: it’s necessary to make that clear before I tell you this story. My dad is always wondering when I’m going to give up this lark and get a real job. That’s not the worst of it - the worst is that he’s not at all sure what ‘this lark’ is! Yes, I’ve told him - and told him, and told him … Those who are avid readers of The Marketing Edge will know that we here at Zee2A help our clients to craft a Verbal Signature - a brief statement which encapsulates who you work with, what problem you address and what the outcome is of addressing their problem. My dad has heard my Verbal Signature on many occasions - so why doesn’t he know what I doe

Okay, so that title sounds like a load of phoo-ey, righte (And yes, phoo-ey IS a technical term we marketing gurus use!) Everybody knows that the only way to get new clients is to cold-call, or cold-mail - how else do you find prospects that you might end up doing business withe That is at least how the accepted wisdom goes - and judging by the number of organisations in the UK currently selling lists of prospects carefully segmented by any number of weird and wonderful demographics, the accepted wisdom is still very much accepted. So how can I tell you that you’ll get more clients by NOT cold-callinge

The Network Marketing MLM prospects for the Home Business Marketplace is looking better everyday- regardless of the talk about Recession.

Recession has always worked well for home businesses and always will. NOW with the high price of Gas skyrocketing, you have 5 reasons why your business is getting ready to be like a bottle rocket on the 4th of July.

Many people have complained openly that their business is slowing down. No- it is not. YOU are slowing down and it is wreaking havoc on your business. But with these 5 reasons, you can motivate and empower your team to go out and truly build the business they desire- with the understanding that it is working in their favor.

Today \”closing\” as it is called in the traditional Home Business circles, is many times not done correctly and thus the sale or recruit is lost. There are many reasons why people do not get the outcome that they want from the prospect, but there are 5 \”rules\” that we have always adhered to that have proven to be a great help with a lot of folks.

If you have ever been to one of our \”Secrets of Extraordinary Closing Success\” weekend seminars, you have heard us talk about these 5 things.

We will cover them very briefly.

Many home business folks for whatever reason struggle in this industry and continue to struggle for most of their careers. Thet are great people, and many have a lot of the skills that are needed to Succeed in this industry.

Many go to seminars, listen to the audios, attend the webinars, are on all the conference calls, read the books and do what they are taught to do. It seems they are on a one way track to Success as hard as they are working.