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Many service professionals will tell you that the words ‘ethical’ and ‘marketing’ don’t belong in the same sentence. While you’d be opening another can of worms by asking for a precise definition of ‘ethics’, let’s just say for the moment that often marketing leaves us feeling a little dirty, or sleazy if you prefer. One marketing guru summed it up by saying that marketing and sales are the world’s second-oldest profession - and often are indistinguishable from the first! Is that how you feele If so, you have a problem (and you didn’t need me to tell you that!) That’s because without marketing you’re on the fast-track to retiring from a dull middle-management job at a faceless, heartless corporation. Not much in the way of choice, I hear you say!

Here’s a challenge: Do you know the ONE thing that separates the successful (including the obscenely successful, like Warren Buffet and Bill Gates) from the also-ranse Think you doe Perhaps then you also know that this same ONE thing makes more of a difference than pretty much anything else to ensure that your small business will one day become a big business, rather than a failure statistice Anyone can do it, and it doesn’t require special skills, proprietary tools or expensive resources.

Shall I put you out of your miserye The ONE thing you MUST do for your business is to set clear, specific, time-linked goals.

In my article “The ONE Thing Your Professional Services Business MUST Have” we talked about the importance of clear, specific, time-linked goals to your professional service business. I hope that many of our readers have taken some time to develop goals for their business following the guidelines in that article. However, we finished by acknowledging that some have become ’scarred’ by previous experiences of setting goals and then being disappointed at not achieving them. The question we posed then was: Are the goals to blamee

I love my dad: it’s necessary to make that clear before I tell you this story. My dad is always wondering when I’m going to give up this lark and get a real job. That’s not the worst of it - the worst is that he’s not at all sure what ‘this lark’ is! Yes, I’ve told him - and told him, and told him … Those who are avid readers of The Marketing Edge will know that we here at Zee2A help our clients to craft a Verbal Signature - a brief statement which encapsulates who you work with, what problem you address and what the outcome is of addressing their problem. My dad has heard my Verbal Signature on many occasions - so why doesn’t he know what I doe

The Bet Angel Team have created an enhanced interface based around technical analysis and market fluctuation strategies. (Day trading).

The enhanced interface includes bots that are based on the most famous and historically successful strategies used by professional gamblers, Bookmaking and Dutching.

Throughout the strategies I make significant use of Ladder Trading.

Ladder Trading is an advanced state of the art GUI interface for day trading and even more advanced than the one click trading provided in Bet Angel Basic. It is incorporated into my strategies to complement the bots as oppose to forming the core structure of the system.

Real estate investing in house flipping is considerably different in today\’s market. Not so long ago, house flipping was one of the more profitable real estate endeavors. Today, it takes a savvy investor to flip a house and make a quick profit.

In this type of real estate investing, distressed properties in need of repair are purchased under market value. Chances are you have seen television shows featuring real estate investors who purchase fixer-upper homes. They make repairs and renovations, than sell the house within a short period of time for a large profit. Although it isn\’t quite as easy as the shows portray, house flipping can be a rewarding and profitable investment strategy.