When you think of local advertising, the obvious choices are traditional media-newspapers, radio, yellow pages, possibly some local television spots. Targeted online advertising, like that offered by Yahoo Search Marketing, is a better choice, because you reach people while they’re looking for your products or services, and you pay only for results.
Yahoo Search Marketing is pay-per-click advertising. If you’re not familiar with this type of online advertising, these are ads that appear on search pages when someone searches for the keywords you’ve chosen. You choose how much you will pay when someone clicks on your ad for each particular keyword phrase, and you only pay when someone clicks on your ad and visits your site.
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Yahoo Search Marketing and Local Targeted Marketing
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