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Increasingly sophisticated consumers using mobile search queries and increasingly sophisticated mobile search technologies are changing online marketing and advertising patterns, forcing businesses to adapt to a marketplace in which local products and services are increasingly found online - a trend that will only increase as both consumer behaviours and mobile search technologies evolve.

Mobile search and local search continue to grow hand in hand, as technological advances and changing consumer trends continue to shape a marketing and advertising landscape that is changing and changes consumer behaviour.

British online marketing consultants recently released their “Online Lead Generation 2008″, detailing business attitudes regarding the effectiveness of natural search, paid advertising (pay-per-click) and e-mail marketing in generating consumer leads. A whopping 94% of the businesses polled indicated that generating online consumer leads through online marketing and Internet advertising was seen as a “growth area”.

British online marketing consultants recently released their “Online Lead Generation 2008″, detailing business attitudes regarding the effectiveness of natural search, paid advertising (pay-per-click) and e-mail marketing in generating consumer leads. A whopping 94% of the businesses polled indicated that generating online consumer leads through online marketing and Internet advertising was seen as a “growth area”.

Increasingly sophisticated consumers using mobile search queries and increasingly sophisticated mobile search technologies are changing online marketing and advertising patterns, forcing businesses to adapt to a marketplace in which local products and services are increasingly found online - a trend that will only increase as both consumer behaviours and mobile search technologies evolve.

Mobile search and local search continue to grow hand in hand, as technological advances and changing consumer trends continue to shape a marketing and advertising landscape that is changing and changes consumer behaviour.