Resume Objectives Are Ineffective and Dead
The resume objective is dead. Objectives are either too limiting, because they’re written very specifically, or they’re bland and generic. When your resume should sell you why compromise your sales pitche A Profile or a Summary, essentially the same thing, has much more impact, because properly done, it heightens the potential employer’s interest.
Although they’re more difficult to write, your resume is your marketing brochure. An objective fails because it’s about what you want, and marketing is about what the buyer wants, not the seller. The profile describes the product - you - and gives the hiring authority an idea of why you’d be beneficial to the company.
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