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Optimizing your online business for search engine performance on the Internet is a cost-effective, efficient way of generating natural, qualified sales leads on an ongoing basis. No other form of marketing allows you to bring in constant, responsive prospects for such little outlay.

What’s more, on the Internet there are simple ways you can fine-tune your website to make your web pages more attractive to search engines. The first thing you have to do is to make sure that each page has its own unique title bar. The title bar is right at the top above the URL.