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Email newsletters (aka E-zines) can be regarded as one of the best business communication tools invented for a long time.

They are low cost - even no cost in comparison to paying for paper, printing, envelopes, and postage.

They are instantly deliverable directly to the desired recipient.

They are created with ease and minimal fuss.

They are environmentally friendly - no paper or transport to distant subscribers.

They allow you to stay on the radar of qualified prospects and existing customers in a low-key, non-threatening way.

They position you as an expert, authority, and credible resource in your industry.

Many service professionals will tell you that the words ‘ethical’ and ‘marketing’ don’t belong in the same sentence. While you’d be opening another can of worms by asking for a precise definition of ‘ethics’, let’s just say for the moment that often marketing leaves us feeling a little dirty, or sleazy if you prefer. One marketing guru summed it up by saying that marketing and sales are the world’s second-oldest profession - and often are indistinguishable from the first! Is that how you feele If so, you have a problem (and you didn’t need me to tell you that!) That’s because without marketing you’re on the fast-track to retiring from a dull middle-management job at a faceless, heartless corporation. Not much in the way of choice, I hear you say!