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1. Spend money on targeted advertising instead of mass media advertising. You don’t want to waste your ad dollars on people who aren’t interested.

2. Personalize all your e-mail messages so they get read. Include the recipient’s name in the subject line. This will grab people’s attention quickly. Also be sure to include your business contact info in your signature.

3. Attract more subscribers to your free e-zine by giving them free bonuses like e-books, software, online services and other incentives.

Also, send details of upcoming promotions, discounts or contests to your email list.

1. Determine your goals for your website. How will you drive traffic to your websitee Plan for this up front, while developing your website. If search engines are important to you, then proceed to step 2.

2. Allocate a budget to online marketing and search engines. It’s as important as what you spend for designing and hosting your website. The budget you set will instruct these further steps you should take:

3. Optimize your website during design to perform well in search engines. Make sure it contains the correct density of keywords important in searches.

Baby Boomers Food For Thought…

A huge amount of Baby Boomers, said to be 78 million according to the U.S. Census Bureau, are now starting to reach retirement age, many without a reasonable level of retirement income.

These are people born between the years of 1946 and 1964. That makes Baby Boomers the largest generation in today’s workforce. As they start to retire over the next ten years, they will be faced with the huge task of maintaining their present lifestyle. Finding extra income, with the cost of living going up every day, in today’s job market could be a daunting task to say the least. One of the answers is to start a home based business.