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As an experienced coffee shop owner Don Clarke knows that excellent interior design and comfortable surrounding will attract customers who are prepared to pay a little more for their coffee. Equally important is the volume of trade passing through your shop - your objective should be to move as many people as possible through your shop in the quickest time possible.

So if you are thinking of opening a coffee shop, Don suggests you bear in mind the following points:

1. Pay for a professional designer or shop fitter to plan the layout and interior design of your shop. The investment will be worth it in terms of customer volume!

As an experienced coffee shop owner Don Clarke knows that excellent interior design and comfortable surrounding will attract customers who are prepared to pay a little more for their coffee. Equally important is the volume of trade passing through your shop