Always be Closing: The DNA of Copywriting

Jul 25th, 2008 by Addy | 0

In that great hymn to the desperate and driven men who hustle real estate on the borderline of ethics, Glengarry Glen Ross, (it was both a play and a movie by David Mamet) there is a short mantra the men live by: Always be closing.

While the lives of the salesmen are not exactly models for us to emulate, their mantra is.


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