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Many companies that exhibit at trade shows find that they need to do something extra to draw attention to their trade show exhibits. And, that’s not too hard to understand - just entering a trade show hall or convention center is an assault on the senses from all of the exhibitors vying for the attention of the trade show attendees.

So, how can you break through the crowd and have your trade show exhibit stand out in a way that draws the interest of prospects, media and key influencerse

Incorporate Visual Excitement

Any product that’s been around for nearly 150 years has to be pretty good. Justin Boots, Ivory Soap, and light bulbs all were counted as new developments in 1879. How many of those products do you use today? Countless makers of cowboy boots have come and gone over the years, but Justin Boots is one company that has stayed the course. Quite an accomplishment for any manufacturer.