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A high quality book review is about as good as it gets for an author with a new book interested in becoming a best seller. There are dozens of ways to promote a book today, yet most of them are far from advantageous when it comes to a simple business analysis of return on investment. Purchasing a PR package from one of the major PR firms representing new and established authors will cost thousands to tens of thousands of dollars in fees. These fees do not promise a return on your initial investment in book sales, they just promise you’ll have the privilege of working with established PR representatives in the industry. Conversely, using a quality book review service for much less money one can obtain major publicity power for the cost of two tickets to a movie. If the author is lucky, one day the reviews done by those people could help the author land a movie deal of their own.

In the April issue of Roundup Magazine, W. C. Jameson, the author of several books and a just published novel, discussed at some length \”The Honesty of Blurbs.\” He cited numerous examples of how these comments printed on the book jacket, or back cover of paperbacks, most frequently were \’dishonest.\’