The Key to Doing Keyword Research

Aug 4th, 2008 by Addy | 0

As any Search Engine Optimization expert will tell you, Keyword research is a funny animal. The type of keyword research you do will vary, depending on what you’re using the keywords for. Article research, for example, will be much different than keyword searches done for web sites mostly because people are searching for different types of words depending on what they’re going after. Regardless of the type of search you’re doing though, there are some hard and fast rules when it comes to good keyword searches. Here are some tips that should help you understand, define, and implement your own keyword searches:


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Online Book Marketing - Why Most Authors Struggle - Part 1

Aug 3rd, 2008 by Addy | 2

A few months ago I started an experiment with a successful group of authors who wanted to learn how to market their books online more effectively.

The thing about this group that made them different is that each and every one of them was already a successful author. They weren’t novices — they knew about how to market and sell their books.

But when I started teaching this course, I quickly realized that almost no one in the group knew even the basic fundamentals of marketing a product or service online. And this is why they were failing.


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Selling Ebooks - Using Prospect Baiting

Jul 16th, 2008 by Addy | 0

So you’ve got a site and selling the heck out of your ebooks–good for you! But anyone who is selling ebooks successfully on-line is always looking for their next big book to sell. And if you’re in that situation, chances are you’ve got a title in mind too. This article will address a powerful way to generate sales of your ebook almost immediately.

I’m assuming you have a pretty sizeable opt-in list of subscribers to your newsletter or mini-course to begin with.


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EBook Marketing - Pick the Brains of the Power Sellers

Jul 16th, 2008 by Addy | 0

Everyone who has an interest in selling ebooks on-line has questions. How do I promote my ebooke How do I construct a good sales page. How can I use AdWords effectivelye How can I learn about joint venturese How will I drive traffic to my sitee How can I generate a mailing liste The list goes on and on.

It can be expensive to buy the information you want on-line. Sure, you can find ebooks explaining almost everything you want to know, but the good ebooks dealing with Internet marketing can run from $37-$97 a whack. Your goal is to make money on line, not to spend it. But there are ways to get the very best information about any question you may have about selling ebooks completely free.


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Selling EBooks - One Reason Your Site May Not Be Selling

Jul 16th, 2008 by Addy | 0

So you’ve written your first ebook and you believe you have a great site from which to sell it. And–you are getting visitors, but you’re not getting the conversions you had hoped for. What’s happeninge

Hey, your problem isn’t uncommon. It happens every day to people selling ebooks. Let’s look at the make-up of your site itself. You’ve probably got some good content and let’s assume you are making a good pitch for your ebook. But what about the graphicse


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Seven Things Authors Must Know to Be Successful

Jun 17th, 2008 by Addy | 0

Publishing is a very competitive business and the choices for getting a manuscript into print are numerous. Everyone who writes has to make a decision on what’s best for them and their manuscript or book, but the decision should be based on their personal goals and not what someone else is trying to sell you. There are plenty of so-called “experts” who only have themselves in mind, so choose wisely and keep in mind these seven crucial points.


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The Publicity Power of Honest Book Reviewers

Jun 13th, 2008 by Addy | 0

A high quality book review is about as good as it gets for an author with a new book interested in becoming a best seller. There are dozens of ways to promote a book today, yet most of them are far from advantageous when it comes to a simple business analysis of return on investment. Purchasing a PR package from one of the major PR firms representing new and established authors will cost thousands to tens of thousands of dollars in fees. These fees do not promise a return on your initial investment in book sales, they just promise you’ll have the privilege of working with established PR representatives in the industry. Conversely, using a quality book review service for much less money one can obtain major publicity power for the cost of two tickets to a movie. If the author is lucky, one day the reviews done by those people could help the author land a movie deal of their own.


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Three Rules Of Publishing

Jun 2nd, 2008 by Addy | 0

The business of publishing is old world, mature, and has changed only incrementally over the past fifty years. One thing that can be said about publishing is that the biggest companies lead and the rest tend to follow. This is why little has changed in the way these publishers conduct business. The biggest are the most stodgy and the result is an industry that continues to shrink, while technology and the new marketing of the 21st century speed ahead.


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Three Myths About New York Publishers

May 25th, 2008 by Addy | 0

As I travel the country speaking to writer\’s groups in workshops and seminars, I\’m struck by the amount of misinformation that is floating around. Having spent 25-years working for two of the largest publishers in the world, I thought it would be important to set the record straight and write about three of the most common myths.

It\’s not about who published your book, but will it make money

First, there seems to be this impression that if an author publishes with a print-on-demand company

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