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There are many ways of making money on Internet these days and affiliate marketing is just one of them. There are huge prospects of making money in this arena of internet. This field is today not only limited to the big businesses, but the smaller ones are also trying their hands at it.

Conversion rates are actually the percentage of visitors who resort to the buying of a product after visiting the web site of the affiliate program. Conversion rates often refer to the percentage of website visitors who take the intended action of a marketer and convert their casual website visits into sales or membership registration on a website. Affiliate program advertisers are usually paid their incentives on the basis of pay-per-click actions done by the visitors.