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As any Search Engine Optimization expert will tell you, Keyword research is a funny animal. The type of keyword research you do will vary, depending on what you’re using the keywords for. Article research, for example, will be much different than keyword searches done for web sites mostly because people are searching for different types of words depending on what they’re going after. Regardless of the type of search you’re doing though, there are some hard and fast rules when it comes to good keyword searches. Here are some tips that should help you understand, define, and implement your own keyword searches:

Zach Samuels has just published a rather disturbing book Confessions Of A Crack Head about his life as a drug user. I work with the homeless and a good proportion of my clients have addiction problems, so this book was one that I could definitely relate to. Zach (not his real name) agreed to sit down and give a short interview.

My normal style is to begin an interview with a biographical question, you know the sort of thing, ‘tell us a little about yourself.’ Obviously that wasn’t going to work, he writes under a pen name and has changed all the names and places. Instead I decided to find out his motivation behind the book, and where the idea came from.

I recently had the opportunity to review Eric Kampmann’s latest book Trail Thoughts. It is a very reflective piece with biblically inspired thoughts for each day of the year. This is a book designed for the reader to sip and enjoy, rather than guzzle down like us reviewers are apt to do!

I had the opportunity to ask Eric about his book, and also about himself.

Can you tell us a little about yourself Erice

Hellen DeRich was sitting at the dressing table in her boudoir. She loved staying at her penthouse in Manhattan, it was so convenient and the city at night was the place to be especially in the spring. However it was time for vacation once again and the planning and arrangements had to be taken care of. This month the destination was Paris and the Chateau needed to be opened and made ready, time to call our agency, and of course the fitting at La Maison de Argent for her spring outfits. Hellen sighed quietly as she remembered that her personal dressmaker had warned her that she was gaining weight, and in all the wrong places. She shrugged the thought off and moved to the next item on the agenda, the children.

I’d like to tell you that Dawn came fully clad out of the cleft head of Zeus…but that would be avoiding truth in favor of myth. To give you a fair answer, the character of Dawn contains a part of every woman I’ve ever known - from my own mother, to my former wife, down to the wildest tigress I ever dated. And it doesn’t stop there.

I often wish I could have seen the big gorilla’s that brought fame to the San Diego Zoo in l930-40s era.

The famous pair, Mbongo and Ngagi, was the envy of the zoo world and the first animals to be honored after their deaths with a statue in the California zoological attraction.

Born in the Belgian Congo, they reigned for a decade as the zoo’s biggest draw. The public flocked to see them, having earlier been made aware of their capture by the famous wildlife photographers Osa and Martin Johnson.

I work with the homeless here in Calgary, addiction is a word that we hear a lot of, drugs, booze, and gambling are the big three. Often addicts are plagued by other mental health issues, depression, bi-polar, and a variety of other medical terms outside of my realm of knowledge.

There have been plenty of books written about addictions, but Confessions Of A Crack Head is different, it is written by the addict, and takes us through the torrid reality of the sickness.

I’ll be blowing out 80 candles on the cake this month.

It’s one of those terrible events that can’t be avoided. The only way to avoid it is not get there.

So I’ve spent some time reflecting on where I’ve been.

And it occurs to me that I’ve been a writer (and author) for 60 of those years.

Which means I’ve cranked out millions of words, counting those penned at different career stages as a journalist, public relations man and creative writer of books and short stories.

Before you write your first sentence there are a number of important decisions that you must make. You can still start off by asking yourself what kind of book do I want to writee And what category or genre will it fit intoe If you are not sure about where you want to go with your book it may be a good idea to obtain a list of subjects that are available and popular, for example;

Diet and weight loss

Gardening

Recipe books

Marriage and relationships

Child rearing

Health and fitness

Biographies or autobiographies

The other night I was in a workshop with a lovely lady we’ll call Marie who was a cancer survivor. She began to tell different stories about her life - not just about her journey with cancer, but other parts of her world that captivated me and everyone else in the room. I said, “You should write a book!” Marie replied, “That’s what people tell me.” But it was clear Marie had no burning desire to go do that.