Free Articles Endless Free PLR

A spate of recent articles about the Obama brand have, in my view as an expert on marketing, neglected the brand\’s strategy and focused its verbal or visual expressions. But far more important is the distinction between the short-term brand, \”Candidate Obama,\” and the long-term brand, \”President Obama.\”

So far candidate Obama\’s campaign exemplifies perfect wizardry in short term branding. For those who had not yet encountered this terminology, a short term brand is a pre-planned meteoric and relatively short-lived marketing success. \”The Da Vinci Code,\” is a classic example. Huge success