Advertising More Effectively But at no Extra Cost!
Advertising
Previously I have stated the need to really identify who your customer is and target that customer. Much of the marketing system we discussed was based on marketing directly to that type of customer.
Television and radio are mediums for blanket advertising not direct type advertising. This maybe what you want to reach the largest possible audience, but if your products only really appeal to a certain type of person, or a certain age group or a certain demographic, then you need to tailor your advertising directly to them and continually asking yourself “What’s In It For Them (the customer)”
Advertising is not about spending the most money to make the biggest or flashiest ad. If you are already spending money on advertising, chances are the following points will teach you how to do it far more effectively and generate a much greater conversion rate (actual sale) for the same cost.
Look in the local newspaper, the yellow pages or your industry specific magazines and publications and you will notice an amazing sameness about each of the ads. They all have the company name or logo emblazoned across the top with a picture or catchphrase (or both) and then the contact details.
How do you normally choose a business from these pagese Do you try the one with the biggest ade The one with wittiest name or catch phrase or the one with the nicest picturee Whichever method you use, understand that it will be different for different people, but most importantly it is also highly ineffective.
It doesn’t matter what medium you use to advertise, Always -
